Abstract:

Nowadays, successful management is an essential condition for any organization, especially in public institutions that are not based on the principle of profit and loss. The need for efficient management in the public sector is the result of technological changes that involve reinventing management paradigms through relevant processes, tools and instruments that will help us cope with a complex, dynamic and interconnected society. In such a digitalized environment, organizational culture will take a different shape when compared to traditional culture suggesting that organizations in favor of digital culture embrace innovation, encourage collaborative work, and support risk-taking actions. Through such a culture, organizations could gain a competitive advantage making good use of digitalization. This article aims to highlight how organizational culture and innovation can lead to successful management in the public sector.