Abstract:

The concept of gamification has emerged as a new trend through the application progress of online games and social software into integration with e-businesses. Such had appealed to e-businesses having a new user experience, where active engagement of user participation occurs. (Rodrigues, Oliveira, & Costa, 2016). Gamification talks about implementing mechanics of a game into scenarios outside the context of gaming; where such practice has been rapidly adapted in the field marketing; all encased with the motives of triggering participation, engagement and loyalty. (Yang, Asaad, & Dwivedi, 2017).