Abstract:

Starting with the 2000s, one can observe the extensive increase of the Romanian people interest in bio products and for a healthy diet and lifestyle, especially the significant number of parents preoccupied in a healthier diet for their children. With the increase in demand for such products, different manufacturers and sellers have been launched on the market and used different means of promotion to differentiate themselves from competitors. An active and dynamic lifestyle, the little time people have at their disposal, make them acquire these types of products, including from the online environment. In order to see whether online advertising influences the buying decision process, we conducted a survey among 75 respondents that highlighted the importance of online marketing in choosing the source for purchasing these types of foods.