Abstract:

Information integration - centralization and standardization of data is a prerequisite for omnichannel sales to work. In business practice, however, information management is implemented differently. The purpose of the article is to identify and evaluate the aspects of information integration - data collection, processing, sharing and storage in the cross-section of the organization's time in the market - enterprise maturity. In the theoretical part, a systematic literature review based on the Web of Science database of academic publications was done. In the practical part , a survey on the sample of 45 Polish logistics small and medium-sized enterprises (SMEs) of the transport and logistics sector (TLS), that use customer relationship management (CRM) systems in their business activities was conducted.