Abstract:

This article illustrates how business ethics can improve sales achievement and discusses how it can be developed among students who involved in entrepreneurial student program. Good sales achievement is supported by the business ethics attitudes owned by the students. This business ethics is important because it contains value and ethics. The research methodology used in the article is descriptive and qualitative. In this way, analysis of business ethics building is made by exploring students' attitudes in order to improve their sales achievement. From the results, it can be concluded that the application of business ethics in entrepreneurial student program activities on campus is still not good. Students who undertake entrepreneurial student program activities have not fully implemented ethical moral values ​​in running their business. Not all students in the program get knowledge about business ethics in entrepreneurship in their lectures because they are not included in one of the courses in their study program. The student did not get any socialization or business ethics in entrepreneurial student program activities, which emphasized only how to get maximum sales results.