Abstract:

Today, many companies are transforming the way their business operates by alleviating humanity and restoring the ecosystem to be more human-centric to become successful resilient businesses. Dutch Lady, Honda, Toyota, and Samsung are among the Multinational Companies (MNCs) that actively promote and practice human-centric concepts in their business operation. The implementation of a human-centric concept is aligned with fulfilling stakeholders’ social needs. Internally, companies proactively involve employees on matters regarding innovation, wellbeing, and wellness, while, externally, they focus on customers that concerns a tactical blend of human values (e.g., connection, engaging, satisfaction, loyalty, care, and respect). The human-centric concept is also integrated with digital interaction to establish trust and provide assurance that satisfies certain parties. Furthermore, companies remain true to their vision, promptly deliver their promises, and ensure the organisational values are embraced by all employees. This human-centric idea rapidly nurtures from the core, which is powered from the inside out. In the Putra Brand Awards 2018, a premier brands awards in Malaysia, many high profile MNCs have related their success to the human-centric concept and sustainable elements as the contributing factors of their achievement.