Abstract:

Human Resource Management plays a crucial role in the structure of each enterprise. Finding and hiring new employees, as well as coordinating them, to finally, potentially releasing them is a finely divided process, which needs to go in line with the companies’ current needs.  Changing parameters in the labour market caused by technological progress, demographic developments or further socio-economic circumstances, force the practical methods of HRM, as well as the individual employees working in this sector, to be very adaptive and innovative. Finding itself in a labour market, where qualified workforce is rare and not only the potential employee needs to apply at the company, but also vice versa, each enterprise has to develop an environment which provides attractive incentives to potential applicants as well as a public corporate identity. The working place itself is experiencing a constant change as well. One of the main drivers causing this change is digitalisation, which makes a lot of the blue-collar jobs non-essential and transforms them into office work.