Abstract:

The idea of creating customized products as part of the entrepreneurial behavior, attitude and skill development which will lead those young designers have their opportunity  in identify the subject matter as part of their skills in approaching their customers. The approach of creating individual product prototype (market ready) can lead them to build their own brand. The customized item can make an outstanding presentation with a selection range from corporate gifts to a unique exclusive gifts. Based on the research on innovative and digital concept, they can add the digital value feature to make a remarkable customized items and make an impression on their specifics product as part of their identify and approach good customers for customized item.