Illusion of Diversity and Certitude of Change in Buyers Tastes – Soft Drinks Industry Global Overview: Nowadays Key Trends

Popescu GH. Cristina Raluca, Popescu N. Gheorghe and Popescu A. V. Veronica Adriana

Abstract:

The paper titled “Illusion of Diversity and Certitude of Change in Buyers Tastes – Soft Drinks Industry Global Overview: Nowadays Key Trends” focuses on the economic and managerial opportunities, challenges and future perspectives of the soft drinks market which is the largest group of the beverage industry.