Abstract:

The company development and the ever-increasing external impacts in the current turbulent period expect each organization to create its own long-term security and build an image. The company's effort is to process all factors that have an impact on image formation. By advertising and other means, we try to create a unified image of the company and its products. The objective of the article is to summarise the theoretical summary of the advertising and image issues, and to analyse the finding of discrepancies in the perception of advertising and to determine the impact of the selected advertising media on consumer decision making.