Abstract:

This research aims to study the impact of applying marketing mix ethics on the client behavior , 7Ps,the client behavior for services of banks operating in Jordan. As the research aims to identify the most important banking service marketing mix elements ethic affecting the client behavior. 
It has been developed to identify collections of raw data to search and distribute it into a Purposive sample of 500 agents from clients who deal with banks that operate branches in the Jordanian pm in major markets (malls) in Amman.
Descriptive statistics and analysis of reliability and multiple regression and correlation were used for the purposes of data analyzing. The most important results were :

1. A strong and positive relationship between marketing mix elements combined service ethic (banking, price, promotion, distribution, personnel, processes and activities and physical evidence) and customer behavior on banking.
2. A strong and positive relationship between the ethics of marketing mix elements of new banking service the 3Ps and personnel, operations, activities and physical evidence , customer behavior on banking services, the impact of these elements was greater than the traditional marketing mix elements impact (4Ps) on customer behavior.
3. That personnel is one of the most important elements of the marketing mix banking service affecting customer behavior while the research found that the weakest of these elements in influencing customer behavior was distribution.

Finally it has been discussing results and recommendations and its contribution in the field of marketing knowledge add to the prospects for future research.