Impact De La Perception Du Label Sur L’intention D’achat Du Consommateur : Une application sur la production alimentaire

Abstract:

Within the framework, labelling is considered like a device by which quality uncertainty of consumers can be reduced. This research examines the perceptual aspects of the Tunisian consumer towards the labelized food products. This research is tested through an exploratory survey developed with a sample of consumers serves to assess the importance given to the labels, and the label impact on their intention of purchase.