Impact des Motivations envers l’Achat d’Occasion sur le Processus de Prise de Décision chez le Consommateur Pauvre

Abstract:

This paper is a study about the impact of the second hand purchase’s motivations on the decisionmaking’s process done by the poor consumer. After defining the concepts, determined the stages of decision making, we have built a conceptual model in terms of a quantitative study of 220 consumers. The results support the idea that the motivations to second hand purchase contribute to the change of the purchase decision’s process within the poor consumer.