Abstract:

This article presents the results of research on the impact of CSR on consumers shopping decisions from Poland and Ukraine against other decision-making criteria such as price, quality, other customers' opinions or guarantee terms. In the research, demographic variables such as age, gender, nationality and education have also been taken into account. Conclusions from the study indicate that the influence of CSR on purchasing decisions is rather small compared to other analysed factors. More important factors affecting consumer decisions than CSR are quality, price, opinions of other consumers as well as guarantee and warranty terms. The completed analysis has not demonstrated any significant differences in the evaluation of CSR depending on demographic variables, except for gender. It turned out that women rated CSR activities as a more important criterion in purchase decisions compared to men.