Abstract:

Abstract. In the contemporary economy, the success of enterprises is increasingly decided by intangible values. One of these is that of social networks that are based on the mutual ties of the management with the employees. The herein paper constitutes a theoretical discourse on the subject of social networks in an organization, as well as an empirical presentation of the role of a manager in the functioning of social networks in enterprises and the impact of social networks on the level of competitiveness of enterprises. The principal aim of the herein paper is to search for answers to the following research questions: Are there differences in the degree of occurrence of the social network with regard to the magnitude of enterprises? To what extent do the features of the manager, influence the level of social network in enterprises? The established aim was executed thanks to the application of the method of critical analysis of literary sources associated with social network, as well as the analysis of the results of empirical research on the social  network.  As a result of the research, significant statistical relations were discovered between the attributes social network and the managerial features.