Abstract:

The study focuses on the analysis of the socio-demographic factors role in the manifestation of certain trends relating to tourist services. At the same time, the authors analyze the leading role of the Internet marketing in the hotel services promotion.Authors made a conclusion that, taking into account current socio-demographic characteristics of the marketing environment, Internet marketing in this situation is undoubtedly a valuable resource for the hotel business. The study proves that the importance of the Internet marketing as a communication platform for interaction with customers and partners and analytical platform for research, and further results verification will increase, taking into consideration the current degree of the digital economy model development.It is necessary for modern hospitality enterprises to analyze correctly what is happening in the sphere of innovations and to implement them adaptively into business practices that will enhance customer satisfaction and, ideally, contribute to the true loyalty manifestation.