Abstract:

Beyond the emergence of Internet, the electronic trade seems to be appreciated differently by the managers. In fact, the Internet becomes a new means of information and communication which offers new perspectives.  Its evolution will provide an exceptional progress.

The managers try to use, with a high efficiency, Internet to improve their advertisements and attract a large audience for their sites by using banners. Animation, pictures, graphics, colours and positions are some important means in this case. For those reasons, firms search the best way to mange different banners characteristics.

In this case our work paper tries to contribute for those efforts to present a typology of banners owing to the settlement of information system.