Abstract:

This paper highlights the tensions developed during evolutionary movements had towards creating improved corporate strategy. The main pillar nuanced in this paper is functional strategic excellence that is resulted from applying the process of reverse engineering into strategic planning. The research underlines the need for a new approach on implementation, resource allocation, due diligence and strategic planning in order to activate the best suitable solution in any environment, so at the end of the day or business cycle, the company should go forward and obtain sustainable growth that can be shifted in similar cases.