Abstract:

The study presented in this paper evaluates the implications on the innovation management generated by fierce competition caused by economic globalization. In order to ensure the competiveness and success of the organization managers need to accept innovation as a key element for the organization. Although there is recognition of the importance of innovation for the organizations, the field of management it is still not enough studied or applied in practice.  There are many managers that do not know the design tools or modern techniques to create or to manage the innovation process. The main purpose of this research is to identify the current challenges regarding innovation management and to provide useful solutions for managers in order to have a better use of the innovation process.  Another purpose of the paper is to create new opportunity and find new research gaps in the field of innovation management that can be explored in the future studies. By identifying the resistance reasons for implementing innovation management and offering solutions to overcome this resistance, the results of the studies performed in this paper can be useful for any manager and can contribute to the increase of performance for organizations in today’s highly demanding environment.