Abstract:
This research aims to describe the Indonesian agribusiness development on adopting ICT for agribusiness as Diffusion of Innovation (DOI) in Facing Asean Economic Community (AEC 2015). Purposive sampling method used to produce 124 representative sample of East Java agribusiness. The theoretical behind of the research based upon DOI theory on ICT option. Using Y&J ICT Adoption Model, descriptive statistical analysis shows that only 9 percent of agribusiness in East Java using internet. They use internet for export with destination among Asia Pacific countries. These findings implied that the Indonesian agribusiness according to selected sample has start as innovator especially using internet for export due to AEC is very close.
