Abstract:

Good competitive strategy is a major tool needed by any organization to achieve its desired objective in the world of increasing competition. Small and medium enterprises compete with business enterprises of the same size as well as companies that are bigger in size and capacity. The study therefore examined the influence of the competitive strategies adopted by small and medium enterprises in Nigeria on their performance. A total of 125 respondents were sampled using the judgmental sampling technique. Regression analysis was used to test the four hypotheses. The study reveals that competitive strategies has a positive impact on the performance of Small and Medium Enterprises in Nigeria. The study recommends that Small and Medium Enterprises in Nigeria should select the appropriate strategy that will suit the business and the environment in which it operates.