Abstract:

This research aims to highlight the impact of the emotions felt in a point of sale and confidence developed aims to aims of ensign and any rendered service emphasizing the mediating role that can play the hedonic value during the Act of shopping. A quantitative survey of 260 reviews of the Carrefour Ensign to Tunis allowed us to test the research hypotheses. Thus, clients interviewed consider that the emotions felt in the middle of sales reinforced the perceived hedonic value promote stimulation of confidence in this sign.