Abstract:

The article describes the author's approach to assessing the effectiveness of electronic commerce. Improving the efficiency of Internet projects related to the sale of furniture by means of the Internet, their leaders are faced with the problems of determining the effectiveness of marketing investments. The problem of performance evaluation includes organizational, technical, economic and other aspects. The choice of approach to the assessment of efficiency is extremely important for the activities of an online store. In this regard, it is advisable to consider significant correlations between the identified performance indicators and determine the factors influencing the efficiency of furniture on-line stores in the Russian Federation.