Abstract:

The hypothesis of a positive correlation between the level of financial literacy and the level of consumption of financial services by citizens and entrepreneurs has been formulated by experts of the Organization for Economic Cooperation and Development relatively recently. The level of financial education influences the formation of a strategy for the behavior of consumers of financial services, ensuring their protection with the risks of lower incomes in the context of global economic instability. The article describes the methodological approach to assessing the realized potential of consumption of a certain set of financial services, reveals the relationship between indicators of realized potential and the level of financial knowledge of the population and small and medium-sized enterprises.