Abstract:

Nowadays, Local Accommodation is one of the main types of accommodations, not only seen in Portugal, but also worldwide. The huge growth of this subject and the strong commitment to new concepts has fostered new trends and needs in the consumer. The present study aims to identify the national tourist perception, living in the north of Portugal, in relation to local accommodation, characterizing the main influence and motivation factors in the choice of this type of accommodation in Portugal and abroad. Taking this into consideration, after a literature review, an inquiry was carried out through an online questionnaire, composed mostly of closed questions and evaluation scales, to all Portuguese living in the northern part of Portugal, who had travelled at least once over the past 5 years. A random sample was collected, between May and July 2019, from 239 participants. The collected data was treated through the SPSS software. An exploratory descriptive analysis, an inferential analysis and a factor analysis were then conducted using the information gathered. After a discussion of results, conclusions and suggestions for future research were presented.