Abstract:

Although in the last decade, the world society has seen an astonishing growth of both dispersion and usage of social media in general, recently there is several unexpected trends shown in social media research across the globe. One of them is the declining number of social media active users. As the occurrence of this condition continues, world researchers have been thinking that this has to do with the with the increasing public realization and self-evaluated feeling about the negative consequences of SNS usage. As described by Shirley Cramer, a chief executive of Royal Society for Public Health, the addictive nature of social media sites has made them so ingrained in the life of adolescents that it’s no longer possible to be ignored in the discussion of youths’ mental health issues (Editors E, 2018). In consequence to the current leaning of decrease usage intensity of social media, slowdown in the number of active users of major public social networking sites including Facebook, Twitter, and Snapchat, and Instagram can be comprehended through their reports and additional researches being done by several research firms. Snap in 2018 reported that they experienced a drop in active daily users on a quarter-over-quarter for their second quarter of the year (Editors E, 2018). The Edison Research and Triton Digital through their Infinite Dial Research has discovered that for the first time since Facebook usage in 2006, they found a decline of Facebook usage from 67% to 62% among Americans of age 12 and above in the year of 2018 (Hutchinson A, 2018