Abstract:

The study aimed to reach a view theoretical framework of an integrated innovation and creative thinking in terms of the concept and the relationship and the characteristics and sources of creative effects, and solutions to build a model demonstration helps to enhance the creative process at the individual and collective, institutional, and helps to activate and the development of thought, creativity and maintaining the continuity of their life cycle.

The study was based on the method of qualitative research by drawing on the research approach deductive analytical type. The most prominent of the findings of the study:
1 - The concept of innovation does not mean a complex process associated with supernatural things that are difficult to achieve, it is a simple process of being able to come up with new, unfamiliar things in any area or activity to maintain the continuity of change and continuous improvement.

2 - There is a mutually interdependent relationship between systemic thinking and innovation in terms of innovation that can not be achieved without thinking, as well as think-tank process is too difficult to continue and achieve maturity without the idea that there is a creative talent and to strengthen the creative process different engines.

3 - The innovative ideas linked to a regular life cycle and the fate of its survival and continuity of sustainability is linked to the extent of adoption of these innovative ideas and embraced by the higher level of management. 

4 - The innovation is an activity inherent in human self and the key activation is linked to the institutional arrangements that are considered essential in the incubator generated and invested for the benefit of the organization.