Abstract:

The behavior of immigrants in Germany has dynamically changed as a large offer of goods and services resulted in saturation and decline of traditional markets. Nowadays the rising educational and professional skills open up new markets. Ethnic entrepreneurship studies mainly focus on structure analysis and explanatory approaches; however there´s a research gap concerning the innovative capability of entrepreneurs in different milieus. This paper investigates determinants promoting innovative capability and behavior from the socio-cultural perspective of immigrants by identifying the creative class and transferring this on the “Migrant Social Milieu”. This work in progress looks for correlations between social environment of migrants and innovation: Defined as a renewal process innovation characterized by development, learning and changing. It raises the question whether the resultslead to Best Patterns of milieus enabling development. A new kind of social and cultural capital, namely the “Germanized Ethnic Creative Class”, is expected to be main innovation promoter and sustainable developer in ethnic entrepreneurship.