Abstract:

Innovation is discussed everywhere. Ads deceive us about innovative products and companies. Professors open the door to various funds with the word "innovation", the most talked about innovations and written where they have never been done - in European offices, universities and various food agencies. It is a pity, because only innovation moves the world forward and improves it. In general, we could say that innovation adds value or benefit to the customer (performance, health, well-being, safety, comfort, satisfaction, happiness, etc.) and removes harmful functions or problems (risk, nature pollution, consumption, control complexity, costs etc.).Companies that do not know how to innovate disappear so that companies can be created better. Products that have helped people in their lives are being replaced by innovative products, which are better and have less harmful functions. Take, for example, the tools that served us for various things then and today - e.g. razor, ink pen, parchment or storytelling, trowel for tillage, ax for woodworking, animal for transporting people and materials, etc.