Abstract:

Innovation is important, both from a macroeconomic and microeconomic points of view. When something is important, it also has its goal and tries to achieve that goal, its actions must follow that direction. And driven can be only those things that can be measured. From that stems the desire to measure innovation. For this purpose different scales are created. Still to decide between their use in two variants - tough standards are objective, clearly quantifiable, but measure only the past. Given that companies need to manage the future, these measures are only partly applicable. Therefore scales are being created which focus more on the company's potential and how to work with it. It is a measure based on a survey of managerial infrastructure for the management of the company, layout resources and work with them. Subsequently findings using converters (scaling) are converted into hard data. The aim of this article is to assess the relationship of the hard and soft data on a case study based on the evaluation of companies using soft data and then linking with hard data to evaluate the potential of the company.