Abstract:

In the framework of this study, the authors analyzed the feasibility of the introduction of mobile applications in the education on the example of Russia. The classification of applications into three categories was highlighted. For each of them, the investment attractiveness for subsequent investments was calculated.  In article calculation was made in rubles, but for convenience of perception it is transferred to dollars. As a result, it was found that the development of a mobile application of any complexity is cost-effective in terms of monetarization of the application through advertising views.