Abstract:
Time full of changes, which is associated with globalization, increased competition and changes in the structure of markets or economic downturn, that all is forcing companies to think about their competitive advantages. These changes can bring a company competitive advantage and can help to improve competitive position in the market. From the survey, carried out in the Department of Management and Business of School of Business Administration in Karviná in the Czech Republic in the year 2011, the paper points out the contribution of innovation and innovative business, which have a significant impact on the competitiveness of the company, or region. In order to evaluate the survey there was used program SPSS 11.5. Innovative activities should generally be regarded as the key area of economic development. Therefore the paper also deals with business innovation and innovation performance of the Czech Republic and innovative measurement.
