Abstract:

Everything has a face – objects, organisations, manufactured products, and humans. Human face is important as a cherished property symbolizing presence, essence and existence. That is why much time and resources are dedicated to daily production, promotion and consumption of facial products. This short length paper examines face-enhancing products and the marketing communication tools applied to promoting them. The study’s secondary objective which requires future collaborations is to investigate the health challenges, public relations signifiers and usage controls of facial products globally. Quantitative methodology is used in this preliminary study to gather relevant data. Accordingly, survey instrument of questionnaire and multistage sampling technique are applied. Frequency tables below show a small section of the overall results produced, using the Statistical Package for Social Sciences. Co-authors are required to further develop this short work into a full length, exploratory research paper.