Abstract:

Diminishing natural resources, environmental pollution and persistent social inequalities in many countries clearly indicate that the current economic model is increasingly inconsistent with public expectations. Corporate interests are increasingly determining economic globalization, and the development of the private business interests are increasingly at odds with the public ones. Due to the negative effects of economic development on social and environmental aspects private business successfully exploit free-market ideology. In order to change the destructive direction of established practice, it is necessary to involve business into the decision process of the world's most pressing issues, and work together to create a sustainable future of the world. The paper aims to develop a conceptual integrated organizational management model expanding it upon the relationships among organizational management system and stakeholder management in pursue of sustainability. This paper makes several contributions: extends discussions on the development of stakeholder management issues and enhances theoretical foundation disclosing interdependencies among organisational sustainability, social responsibility and stakeholder management. As a result an organizational management model is presented that offers guidelines how to integrate these three important issues in management practice. The discussions on conceptual level have been stimulated and reasoned from theory on stakeholders and their relationships management, corporate social responsibility and sustainability by revealing these interfaces in organizational management.