Abstract:

Due to the rapid growth of electronic business, e-commerce has become very necessary for building efficient and effective transactions between companies. E-commerce becomes very important aria to achieve a competitive advantage. The act of integration between e-commerce facilitators and the e-public place it’s anew research area, therefore scientific research and literature review related to e-commerce filed and e-public marketplace are limited .yet the impact of e-commerce facilitators on e-public place remains under exploration and report. The aim of this paper is to test the hypotheses that derived from  the conceptual framework of e-commerce facilitators and e-public marketplace, based on analysis of various models presented in e-commerce facilitators and e-public marketplace. The main emphasis was focused on the concept of e-commerce facilitators factor (trust, security, awareness, infrastructure,) and e-public marketplace factors ((E-procurement, E- auctions, E-transactions, Legal consideration, e-control) to Achieve Competitive advantage. Therefore, this paper used the quantitative approach to collect the data by the questionnaire tool distributed to 151 employees working in the e-commerce business area. The researchers used the SPSS and the smart PLS to analysis and test the data. Finally the researcher presents an argument with other researcher to discuss the results of this research.