Abstract:

Due to the rapid growth of electronic business, e-commerce has become very necessary for building efficient and effective transactions between companies. E-commerce becomes very important aria to achieve a competitive advantage. The act of integration between e-commerce strategy and the e-public place it’s anew research area, therefore scientific research and literature review related to e-commerce strategy and e-public place are limited .yet the impact of e-commerce strategy on e-public place remains under exploration and report.

The aim of this paper is to present a conceptual framework of e-commerce strategy and e-public marketplace, based on analysis of various models presented in e-commerce strategy and e-public marketplace. The main emphasis was focused on the concept of e-commerce strategy factor (trust, security, awareness, infrastructure, strategy integration, and strategy alignment). and e-public marketplace factors ((E-procurement, E- auctions, E-transactions, Legal consideration, e-control) to Achieve Competitive advantage. Therefore, this paper contributes to develop three models: e-commerce strategy factors model, e-public marketplace factors model, and Integration between the E- Commerce Strategy and E-Public Market to Achieve Competitive advantage Model.  The paper will describe more valid factors to identify how organization deals with Competitive advantage in the future. It also provides advice for the Information Technology (IT) Industry as to how an analytical Integration between E- Commerce Strategy and E-Public Market to achieve Competitive advantage that should be taken into account in developing countries to attain Competitive advantage.