Abstract:

Business intelligence and analytics have become an important field of study for practitioners and
researchers, reflecting the scale and impact of datarelated problems to be solved in contemporary business organizations. Business intelligence and analytics is about the development of technologies, systems, practices and applications to analyze critical business data to gain new insight into business and markets. New information can be used to improve products and services, improve operational efficiency, and foster relationships with customers. In this paper, we are going to categorize BIA research activities into different research directions. The purpose of this paper is to review leading-edge techniques and models and summarize their use in BIA applications.