Abstract:

The research considers the "End-consumer - Retailer - Resource Management System - Surrounding" system. The paper defines the factors affecting the interaction of agents, constraints and multi-objectiveness of aims. New Conceptual framework has presented in the paper which covers integral improvement of the functioning of the logistics 4.0 and neuromarketing approach. The aim of the paper is the development of online logistics management system, which includes the environment and orientated on the end-consumers. The factors affecting the condition of the consumer’s purchases are needed to be revealing and analysis. Results of the research indicate a significant integration of all parties and the need for a systematic joint in their examination via ICT. In this paper, propose an indicator evaluating the effectiveness of joint collaboration, which reflects the interests of all agents.