Abstract:

The presented paper concentrates on the importance of introduction of courses of intercultural communication into university curricula in European universities. The aim here is to review the reasons for problems connected to national identities and possibly look for the solutions in identity/cultural clashes. The paper stresses the fact that intercultural communication has a great opportunity to promote national identity within multinational, global and cosmopolitan European society of the twenty-first century. The paper concludes with a vision for modern intercultural courses in universities. The paper also suggests that our cosmopolitan society needs a unifying discipline leading us to mutual understanding and inevitable dialogue. Therefore, we need such a discipline which can help us to eradicate xenophobia or racism, a discipline which can move us towards multicultural society. Hence, the dialogue arising from intercultural communication discourse is the chance to find the way out of our postmodern communication labyrinth. Moreover, the author has academic and practical experience with intercultural business communication courses and their introduction to university curricula and the paper shows the importance of this subject in business and management context too.