International Management in the Focus of the Cultural Framework and Diversity Management

Abstract:

Robert Strange McNamara stated: "management is the most creative of all arts - the art of using talents properly." That means international companies today face the challenge of making the best possible integration of their branches and their staff, which can be located in Europe or worldwide. The focus is on the integration and management of multinational teams. It should also be considered under which constellations the best economic benefit from the environments in which the foreign representative offices are located can be achieved.

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