Abstract:

In this paper, we try to underline the importance of revolutionary IT technology of Internet in the real economy, being focused on the vector of advertising in a specified field of interest. Nowadays, the advertising becomes compulsory when we are talking about the different sides of business environment and especially the increase of sells and image impact over the customers. A more efficient way to promote products or services we consider it could be the direct marketing, used as online marketing in the virtual business world, but with sound results in the day-by-day activities. This article is an approach of the functioning of online marketing over an outstanding financial services as the insurances domains are.