Abstract:

The article presents results of the investigation of Ukrainian society, conducted by popular social media in the period from December 2017 to December 2019. The research determines the share of adult population of Ukraine, who used social media in December 2019. The work demonstrates the dynamics of the social network reach of the adult population of Ukraine in the period from December 2017 to December 2019. The authors of the paper have composed polynomial trendlines of Ukrainian people reach on Facebook and Pinterest in the period from December 2017 to December 2019; exponential and power trendline of the reach on Twitter and YouTube of Ukrainian population in the period from December 2017 to December 2019; exponential and power trendline of Ukraine people reach on VKontakte and Instagram in the period from December 2017 to December 2019; polynomial trendline of Ukrainian population reach on Tumblr and others in the period from December 2017 to December 2019. The work gives a forecast of changes in the tendencies of behavior of Ukrainian population, who use the social media, for six future periods, i.e. January – April 2020. It is argued that the principal goal of people’s social networking is to keep in touch with close people and relatives, as well as to review the news.