Abstract:

In Russia, the main goal of entrepreneurial activity in market economy is to obtain the biggest possible profit. This goal is achieved by strengthening the investment potential of economic entities, which in it`s turn requires them to make management decisions to increase investment attractiveness, taking into account the influence of external and internal factors. At the present time, Russian enterprises face the acute problem of increasing the efficiency of capital reproduction, which is impossible without the intensification of investment processes. Investment strategy becomes the determining factor in the formation and improvement of the economic entities investment potential. Authors researched types of investment strategies of organizations. The target of the research is to study the problems of investment activities strategic management of economic entities in the current economic conditions. The necessity of studying the problems of strategic investment management in modern conditions and determining the vectors of their solution is conditioned by the systemic financial crisis, integration and globalization processes that dictate the need to search for modern methods, tools and strategies of the development of the economic entities investment activities. Foreign business organizations that are already developing and implementing the investment strategies get significant competitive advantages in the global market, which is especially important in the context of globalization.