Abstract:

In the current conditions of a highly competitive economic environment and continuously changing, the ability to use information intelligently to meet challenges and take advantage of opportunities is a prerequisite for any company that wants not only to maintain the market but also to strengthen their position. The paper aims to show how IT solutions for Competitive Intelligence can be used in the banking system. In conditions of tough competition in the banking environment is essential for banks to offer easy access to information, at low costs, for a total as large and varied users. Maintaining and developing a position on the market means the bank's ability to manage and shape the business complexity and achieve higher revenue with lower costs. A competitive Intelligence system contributes fully to achieve these objectives.