Abstract:

The article presents an original model of the structure of a development investment project, based on which 18 key success factors in development activities in Poland were identified. Then, an analysis of these factors was carried out in the context of four different investment projects carried out by the developer. The study is based on the results of the analysis of investment projects in which the author participated from the beginning. Success factors assessed included: location, market analysis, attractiveness of the architectural design, organization of the construction process, quality of workmanship, cooperation with business partners, project management, marketing, sales, risk analysis, financing, team management, meeting administrative requirements, technological innovations, and ecological aspects. The analysis results show that the success factors of individual projects varied depending on the nature of the project and the experience gained by the developer during the implementation of previous investments. As the developer gained experience, he avoided past mistakes and adapted his approach to the specific situation. The conclusions from this study may be valuable for development companies planning to implement further investment projects.