Abstract:

The aim of this paper is to study the determinants of well-being in urban spaces. Inspired by the urban marketing approach and based on the case of large Moroccan cities, our investigation is trying to study the degree of compromise between quantitative variables and qualitative variables that make up the quality of life of Moroccan citizens. The flagship education of our research lies in the fact that the well-being as perceived by residents of large Moroccan cities contains several dimensions and these should be broken down into items weighted according to their respective weights.