Abstract:

The aim of the article is to present the theoretical last mile delivery model, and then to indicate its practical aspects related to the electronic sale of goods, including the example of a company from the fashion industry. The article uses the method of critical analysis of source literature and case study. Based on a critical analysis of the literature, the first part of the article presents the essence of the last mile delivery and a proposal of its model. Current trends in last mile logistics are also described. In the next part, on the basis of the previous considerations, e-commerce last mile delivery models used in practice were distinguished and their characteristics were presented. In the practical part, the model used in a selected company is described and the directions of activities improving the last mile in connection with the growing sales of e-commerce are indicated. The last part of the article presents conclusions from the research.