Abstract:

This article highlights a field of investigation little approached in marketing of tourism, which is tourism of health, in particular hydrotherapy. This research proposes a framework of analysis making it possible to understand the behavior of the tourist, his motivations, and his selection criteria like its perception with regard to Tunisia as a thermal site. The results of an investigation per questionnaire near the tourists show that Tunisia is perceived like an attractive destination, it is regarded as a site of predilection for tourism of health, that the selection criteria result in the suitable good quality of thermal springs, the gravitational climate as well as acceptable prices compared to the other Mediterranean countries and that the majority of the curists are women of an easy category. What enabled us to propose a whole of recommendations supporting the frequentation of the thermal spas.