Abstract:

The article is concerned with defining of leading trends in development of higher education under globalization and their influence on competitiveness of educational services. The theoretical and methodological basis of the research are the leading foreign scientists' works on formation of the educational services market under globalization of the world economy. The three leading trends in the development of education are singled out under globalization.  Internationalization of higher education is a sign of the quality of service provision in the global market, which provides international mobility of students, teachers and researchers. Massification of higher education is a sign of the degree of availability of specific educational services in the global market to a wide range of potential consumers without any additional restrictions on ethnic, religious, social, gender and economic characteristics.  Informatization of higher education becomes apparent in three definitions: as a qualitative characteristic of knowledge transfer from a subject to an object of a service through the use of IT-technologies; as a process of service transfer via global information space that provides speed, availability of services in space and time; as a systematic transformation in the industry of higher education based on new educational technologies built upon the tools of digital economy and developing under the impact of the global information society.