Abstract:

Social E-commerce brings together buyers and sellers on the social web. It allows shoppers to leverage the power of social networks and virtual communities specifically market to make more accurate purchasing decisions. Then it is appropriate to measure the effect of the perceived value of a social shopping experience on decision making in E-commerce. The aim of our research is to investigate the impact of perceived value of a social shopping experience on every step of the decision-making of online consumers in the social E-commerce while presenting the assumptions and conceptual model research illustrating this. Based on a quantitative study of 405 volunteers used the web, virtual communities and Social E-Commerce. Factor analysis and regression was used to validate the hypotheses presented below and answer our research objectives by measuring the relationship between our variables.